SONY A7 III
The best full-frame mirrorless camera
Why should you buy this: While Sony calls this their basic camera, the performance is anything but.
Who’s it for: Pros and enthusiasts who want both portability, performance and full-frame
Why we picked the Sony A7 III:
The Sony A7 line has long been one of our favorite mirrorless cameras— and the A7 III mixes some of the best qualities of the series together in one camera. With the low light performance of the A7S II, the dynamic range of the A7R III, and some of the A9’s blazing speed, the A7 III is plenty of camera for many photographers — and yet it’s the least expensive current full-frame model in the series.
The A7 III sports a backlit 24-megapixel sensor that delivers impressive image quality, with great results even at very high ISOs. Equally impressive is the dynamic range, which helps keep more of the details in the shadows and highlights intact. That five-axis stabilization system doesn’t hurt, either. The camera also offers a solid 4K video mode, with a plethora of customizable options for adjusting the look of the picture, although it lacks the 10-bit output of the Nikon Z6.
Sony has had time to fine-tune the A7 the third generation is a refined, high-end product. Autofocus is quick to lock on, the 10-fps burst rate holds for 40 RAW files, and the battery life — at over 700 exposures — is the best we’ve seen in mirrorless.
The control scheme isn’t our favorite, and many competing cameras use higher resolution viewfinders, but the Sony A7 III offers plenty of features for the price. If you need more resolution, the Sony A7R III has it — but the A7 III is a lot of camera for $2,000.